Welcome to my website. Throughout this site, you will find an array of work I have completed throughout my career. Please feel free to explore and reach out to me with any questions or comments.
My creative abilities, combined with my background in architecture, marketing, and business development, has led to me being a valuable member of various organizations over the past decade.
My combination of left-brain rational thinking and right brain creative thinking has led me to contribute to numerous companies throughout my career.
My career began in the architecture industry as a young architectural designer at Adrian Smith + Gordon Gill Architecture and HOK Sport + Venue + Event (now Populous). At these firms, I gained significant experience working on architectural pursuits and projects for large-scale high profile projects throughout the world, including a 6 million square foot mixed-use facility in the Middle East and a 600,000 square foot arena in Pittsburgh, Pennsylvania.
In 2009, my graphic design and project management abilities allowed me to start assisting Retro Systems, a B2B equipment manufacturer, with their Marketing needs. I soon found that my combination of analytical and artistic thinking caused me to excel at marketing. By 2013, I was running the company’s strategic marketing as the Director of Marketing. At Retro Systems, my team refined its brand and created a system that tracked marketing and advertising spends to maximize the organization’s return-on-investment. By the time I left the company in 2015, Retro Systems had a globally recognized brand, and the organization could track where leads were coming from to optimize our advertising and maximize our ROI. This analytical tracking system led to consistent annual growth of around 15% while reducing the company’s annual advertising spend.
In 2015, I decided to leave my Retro Systems position to focus solely on Lark Architecture and its design and marketing consulting company, Emblem, which I had co-founded two-years prior. For Lark, I set up the company’s operations and led various mixed-use and industrial architecture projects. Simultaneously, I performed marketing and design consulting services for numerous businesses, including architecture firms, manufacturing companies, a healthcare organization, and more through Emblem.
In 2018, I left Lark and Emblem in a full-time capacity to accept a management position with Nia Architects. At Nia, I act as the Director of Marketing and Business Development. In this role, I am responsible for all phases of projects’ pursuits from marketing and business development through developing and presenting design proposals. Besides the traditional Marketing and Business Development responsibilities at AEC firms, I am typically organizing and leading the design team for architectural pursuits that require concept designs. Additionally, I am heavily involved with the company’s operational aspects, including managing the implementation of Deltek Vantagepoint. Since I joined Nia, the firm has doubled in size.
Away from my role at Nia, I am still a Board Member for Lark Architecture, and I am on the Board of the American Liver Foundation’s Great Lakes Chapter.